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The Reality of Backlit Channel Letters 

Backlit letters work by bouncing light off walls. Simple concept with backlit channel letters. Aluminum boxes forming letter shapes, solid fronts on backlit letters, LEDs inside pointing backward. Turn your backlit channel letters on, light hits wall from backlit letters, reflects around edges. That's the halo everyone talks about with backlit letter signage. Looks slick when backlit channel letter installation is done properly. 

But here's what kills most backlit letter projects dead - wall color behind backlit channel letters is absolutely critical. Light wall behind your backlit letters? Backlit channel letters look fantastic. Dark brick or rough concrete behind backlit letters? Your backlit letter signage looks dim and pathetic. I've walked past buildings where people dropped $6,000 on backlit channel letters that look terrible because dark walls kill backlit letter glow. Sometimes you gotta spend another grand on painted panels behind backlit letters just to make backlit channel letters work at all. 

LED positioning inside backlit channel letters separates quality from trash in backlit letter manufacturing. LED strips in backlit letters need exact angles, exact distances from edges for proper backlit channel letter illumination. Mess up LEDs in backlit letters and halos from backlit channel letters have bright streaks mixed with dim patches. Good shops building backlit letters nail LED positioning from making tons of backlit channel letters. Cheap places eyeball LED placement in backlit letters and their backlit channel letter installations look inconsistent as hell.